How Best Puppies on Earth Boutique Launched Their Business at
Super Pet Expo
Bart and Amy Carlson own Best Puppies on Earth Boutique. They launched their business at the
Edison, NJ Super Pet Expo and have participated in 12 consecutive shows. When they evaluate event marketing opportunities, they look at three factors -- size of audience, income of audience, and promoter track record. They know that the Super Pet Expo attracts thousands of pet owners with high household incomes. The Edison, NJ and Chantilly, VA markets are two of the most affluent in the North East.
Selling doesn't end when the show doors close. They count on the residual sales that take place on their popular website even after the shows.