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What is a good booth design?

Over the years many exhibitors have discovered just how important a good booth design and an inviting atmosphere are to sales. A great booth design will display your product to its best advantage, invite customers into your booth and increase your sales. Customers are drawn to a well-lit and attractive booth. They take more time to investigate your product and are more likely to spend money in a booth that offers a pleasant shopping experience.

Booth Decorations

Decorations make your booth even more interesting and personal. Accent pieces and photos are some ideas you might want to consider. Decorations add flair, increase sales and add to the quality of the show. All tables need to be skirted with fire-retardant material; no plastic skirting.

Carpeting

The exhibit hall is not carpeted. It has been proven that a comfortable booth will generate more sales. Carpet helps to define your booth and adds comfort for your shoppers.

Design Flexibility

Flexibility is a key ingredient to consider when designing your booth. The size of your space can vary from each show. A flexible booth will allow you some mobility within your space, in case you encounter some unforeseen restrictions.

Increase your Show $uccess

Well-trained, exuberant, "meet the people" sales team representing your product or service. A dynamic, beautiful exhibit. Create a booth that invites the consumer to come in. You will find your sales will increase with an inviting, colorful, well-lit booth. The public's first impression of you is usually their last. The aesthetics and look of your booth are crucial to your success. Attract attention. Get the public into your booth. This can be accomplished with a great looking booth and something unusual that ties in with your product or service, but don't overuse your decorations or fill your booth with a lot of clutter. Make a bold statement. Show the public the actual product or service in action. Show them how you make that special craft. Let them work your one-of-a-kind gadget. Appeal to their sense of sight, touch and smell. Show them the best way to utilize or display your product. Be active. Sponsor a drawing for your product or service. Obtain leads with vigor. Start a mailing list to capture the names of people interested in your product or services. Offer incentives to buy at the show such as show discounts. Do not block the front of your booth with a table, forcing the public to talk with you in a crowded aisle rather than in the booth. Treat your display layout with the same care and thought as you would your store location. Be aggressively friendly!

Signs

Banners and signs add color, are festive and give your booth that personalized touch to help you stand out in the crowd. Unique, attractive signs will help people remember who you are and where you are located within the show. Absolutely no hand-drawn marker signs or "sale" signs are allowed. You should not rely on your booth ID sign for company branding.

What to wear?

When someone walks into your booth, you only have a few seconds to engage the customer in an effort to make a sale. If you wear an interesting, fun outfit, you enhance your booth, plus you will also enhance your sales!

You can count on having a poor show if you...

Have dull, lifeless, poorly informed, untrained sales people. Read a book during show hours. Scowl at the public. Carry on a conversation with fellow show workers. Don't staff the booth. Forget to bring business cards and brochures. Try not to have fun. Have nothing interesting in the booth. Fail to plan the strategy and purpose for exhibiting. Set up late, break down early.

 

 

Suggestions for Show Success