Upcoming Shows
Upcoming Shows
List of Exhibitors
Exhibit Space
Sponsorships
Bird Expo
Press
Photo Gallery
Advisory Board
Contact Info
Back to Home Page
    Marketing Campaign
Interested in having us promote with your company? Call 301-230-9040 x101 or email marketing@superpetexpo.com
Super Pet Expo™ scrutinizes the media options of each local market to determine the most strategic marketing plan for that area's event. Our goal is to attract thousands of pet owners, petlovers and pet enthusiasts with only one objective in mind: to find the latest pet products, services and gifts. In the weeks leading up the show, our marketing activities intensify. This results in a high-impact crusade with across-the-board awareness of the show froma variety of specially-selected media. The successful formula typically covers all types of media including:

RADIO
Lots of airtime on radio stations whose listeners best match the consumers and pet owners you want to see.

TELEVISION/CABLE
Coverage during prime viewing hours on major networks, independent channels, and/or cable networks.

NEWSPAPERS
Numerous advertisements in major daily newspapers and community newspapers — targeted to weekend planners.

PUBLICITY/NEWS COVERAGE
Numerous press releases and special invitations to members of the press generating coverage of the show.

OUTDOOR ADVERTISING
High visibility billboards and/or on city buses in high-traffic areas.

DIRECT MAIL CAMPAIGN
Special VIP invitations mailed to previous and future consumers to Super Pet Expo.

ONLINE WEB LINKS
Web links from the most-visited web sites geared to events in the region. Thousands of people visit www.SuperPetExpo.com during the month of the show.

GUERRILLA MARKETING
Potential for everything just short of dropping flyers from helicopters — posters and coupons in stores and businesses, flyers on automobile windshields — we will try almost anything!.