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Dana Humphrey is the Lead Publicist & Owner at Whitegate PR, a boutique public relations agency specializing in the pet industry. She is also the pet expert known as "The Pet Lady"! Dana travels coast to coast scouting out the best pet products, brands and pet experts.

She is also a professor and program facilitator at FIT, the fashion institute of technology and teaches in the pet product marketing and design department. She was recently awarded by Pet Age Magazine 40 under 40 and Women of Influence. She has traveled to more than 50 countries and lived in five.

Dana currently she resides in Astoria, Queens with her pet frog Prince Charming

Roberto Negrin is an internationally acclaimed, self-taught Pet Fashion Designer and is currently the star of NBC's new digital series “Furry, Fierce and Fabulous” for Roberto’s work has been featured worldwide from the “Euro Jackpot Dog Walk” Audiovisual in the Netherlands, photobook series, calendars and several magazine publications like Marie Claire Magazine and Grazia Magazine. Roberto fuses his Latino background from the Dominican Republic, his love of cosplay, pets and fashion to handmake the most vibrant, entertaining and safe Couture outfits. Roberto is the Host and Founder of the “Doggies & Tiaras Pageant”, where he supports various rescue groups and helps spread the word about animal welfare.

Based in NYC and Pennsylvania, Roberto loves spending time with his family and his three rescued dogs Hec-lin, DJ and Athena.

Saturday, April 14, 2018 at 1:00pm  

Dress your pet in their cutest, sassiest or craziest, then get ready to own that stage!


Whether furry, scaly, feathery or bald, the Best Dressed Pet Competition hosted by Dana Humphrey, "The Pet Lady" is open to all attendees. Participants will each strut their stuff on the Main Stage to be scored by our fantastic judges.

Thank you to and Creature Comfort Pet Accessories for providing this year's prizes!



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Ada Nieves is a Certified Pet Fashion Designer by The Fashion Institute and Technology of NYC , Co-chair and Creative Director for the New York Pet Fashion Show, standing member of the Pet Fashion Professionals Association, an Animal Talent Manager and Pet Stylist. She has been featured in TV programs like "CBS The David Letterman Show", "Anderson Cooper Show"," Martha Stewart TV Show", "From Underdog to Wonderdog", "E! Ice Loves Coco","NBC 30 Rock" and "The MTV VMA animal reenactments", just to name a few.


1st Place - $100 Target gift card + 4-pack of tickets to the 2019 Super Pet Expo + Gift Certificate for a 9x12 Custom Pet Portrait from Donna Rollins at - $410 value


2nd place - $50 Target gift card + 4-pack of tickets to the 2019 Super Pet Expo + Gift Certificate for a feeder from Creature Comforts - size TBD based on the needs of the winner - $180 value


3rd place - $25 Target gift card + 4-pack of tickets to the 2019 Super Pet Expo - $105 value

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